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How Periti helped Dätwyler optimise their HubSpot instance via integrations and adoption

datwyler.com_company

"We are really impressed by the numbers. This is beyond magic."

-Kelly M., Marketing Manager, Healthcare

1,368%
Increase in downloads
60%
Email click-thru rate
172%
Increase in lead generation
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About Dätwyler

Established in 1943, Dätwyler Holding AG is a Swiss industrial manufacturing company with a total revenue of over 1 billion CHF. The company is headquartered in Altdorf, Switzerland, and has satellite offices across Europe, Asia, and the Americas. Dätwyler produces an array of good including cables, rubber, pharmaceutical packaging, and technical components.

 

 

Project Snapshot

The objective

Optimize Dätwyler's marketing and sales efforts based on results from Periti's comprehensive HubSpot audit.

The mission

Streamline HubSpot processes, drive adoption, and integrate into the IT Landscape

The HubSpot tools needed

Marketing, Operations, and Sales Hubs

Dätwyler's challenges

Marketing tool sprawl

At the time of Periti's audit, Dätwyler was using several different tools for lead generation, which caused fragmented customer data and process inefficiencies.

Reporting gaps

Dätwyler lacked insight into high-level marketing KPIs, as well as channel and asset performance. They did not have a streamlined method for measuring the success of their marketing initiatives.

Sales & marketing silos

Each team needed visibility into what the other was doing, a common issue in growing and distributed organizations.

Disjointed lead distribution

Dätwyler didn't have a cohesive system for distributing and tracking leads within all of their business units.

Periti's solution

Integrate mission-critical tools

Periti integrated several key tools with HubSpot, ensuring a more streamlined process and experience at all stages of the prospect and customer lifecycles.

Ad-hoc reporting

By creating bespoke reports and dashboards for Dätwyler, Periti enabled the team to answer business questions about marketing performance and investigate trends.

Data centralisation in HubSpot

By centralising sales and marketing data in one location, it provided both teams with the visibility they needed for optimal collaboration.

Automated lead distribution

Periti consolidated all marketing channels into HubSpot, created a new lead scoring system, and fully automated the lead distribution process, including the final handoff to the sales team.

Systems Integrated 

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SAP CRM Cloud for Sales (C4C) using SAP CPI was connected to HubSpot Marketing Automation with SAP CRM for Healthcare and Mobility.

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Däwyler was using SnapADDY to prepare trade show talk tracks and capture leads. All scanned badges and call notes were automatically transferred to HubSpot.

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WeChat leads were pushed directly to HubSpot using iParllay, a marketing and CRM System used in China.

The Impact to Dätwyler's Operations

Full Integration & Automation

All leads generated by the Business Units, Mobility and Healthcare now seamlessly flow into the central HubSpot instance for nurturing, segmentation, and lead screening. Marketing Qualified Leads automatically transfer to SAP Cloud for Sales.

Improved HubSpot Usage & Adoption

A “silo-cracking” global team made HubSpot the unquestioned power wheel for all marketing activities. It literally became a global "Marketing Hub" for Dätwyler.

Enterprise Rollout of HubSpot

Based on the positive results in automation, integration and adoption, Dätwyler is rolling HubSpot out to additional business units including their SAP systems.

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