Dätwyler turned a HubSpot audit into a connected marketing platform its teams use worldwide

01

The customer

Established in 1943, Dätwyler Holding AG is a Swiss industrial manufacturer with revenue of over CHF 1 billion. It is headquartered in Altdorf, Switzerland, with offices across Europe, Asia and the Americas.

Dätwyler makes a wide range of products, including cables, rubber, pharmaceutical packaging and technical components.

02

The problem

Periti's HubSpot audit showed a marketing and sales operation split across too many tools, business units and teams.

• Marketing tool sprawl

  Several separate lead-generation tools left customer data fragmented and processes inefficient.

• Reporting gaps

  Dätwyler had no clear view of high-level marketing KPIs or channel and asset performance, and no streamlined way to measure campaign success.

• Sales and marketing silos

  Each team needed to see what the other was doing, a common issue in growing, distributed organisations.

• Disjointed lead distribution

  There was no single system for distributing and tracking leads across Dätwyler's business units.

03

The solution

Working from the audit findings, Periti streamlined Dätwyler's HubSpot processes, connected HubSpot to the wider IT landscape and drove adoption across Marketing, Operations and Sales Hubs.

1. Integrate mission-critical tools

   Key tools were connected to HubSpot, giving a smoother process at every stage of the prospect and customer lifecycle.

2. Centralise sales and marketing data

   With all sales and marketing data in one place, both teams gained the visibility they needed to work together.

3. Consolidate channels and automate lead distribution

   Every marketing channel was consolidated into HubSpot, a new lead scoring system was created, and lead distribution was fully automated through to the final handoff to sales.

4. Build reporting the teams use

   Bespoke reports and dashboards let the team answer questions about marketing performance and investigate trends.

04

The outcome

HubSpot is now Dätwyler's global hub for marketing, connected end to end with SAP.

• Full integration and automation

  All leads generated by the Mobility and Healthcare business units flow into the central HubSpot instance for nurturing, segmentation and screening. Marketing qualified leads transfer automatically to SAP Cloud for Sales.

• Adoption across a global team

  A "silo-cracking" global team made HubSpot the unquestioned engine for all marketing activity. It literally became Dätwyler's global Marketing Hub.

• Enterprise rollout

  Based on the results in automation, integration and adoption, Dätwyler is rolling HubSpot out to additional business units, including their SAP systems.