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Open role · Marketing

Marketing & Go-To-Market Lead

Our first dedicated marketing hire. You'll own top-of-funnel lead generation for our HubSpot, AI-enabled CRM and integration services, at the moment buyers are working out what AI means for them.

Location
Dublin · Hybrid
Type
Full-time
Salary
€50,000–€60,000 + bonus
Team
Marketing
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Why this role is different

Most marketing roles at this level mean promoting a product that already exists in a category that's already settled. Here, you'll market AI-enabled CRM while buyers are still working out what they need. You'll help define the category as well as fill the pipeline.

Market the newest technology there is

Position and launch AI automation services built on today's most capable models, and turn new technical ideas into messages a COO or Head of Sales understands straight away.

Learn the technology firsthand

Work alongside the consultants and engineers who build these systems for clients, and see what works in practice, not only what the vendors claim.

Run an AI-first GTM function

Use Claude and other AI tools every day for research, personalisation, content, analysis and campaign operations. Your own GTM setup will show prospects what we sell.

Get experience few marketers have yet

Two years in this role will give you rare, hands-on experience marketing AI services to businesses, which will be worth a lot wherever your career goes next.

The role

This is our first dedicated marketing and go-to-market hire, and you will own top-of-funnel lead generation. You'll help shape the strategy, but the role is mostly hands-on: building campaigns, running outbound, managing paid spend and hosting events that fill the pipeline with qualified mid-market B2B buyers.

You'll work closely with the Head of Sales, so the leads you generate turn into real conversations. There's no team under you yet. You'll use freelancers and agencies where it makes sense, and the role can grow as the function grows.

What you’ll do

Strategy and planning

  • Shape and own the quarterly top-of-funnel plan: ICP, target accounts, messaging, channel mix and targets.
  • Agree lead definitions, handoff rules and SLAs with Sales, and keep them current.
  • Decide where time and budget go based on what is producing pipeline, not on vanity metrics.

Taking AI automation to market

  • Lead the go-to-market for our AI-enabled CRM and integration services, built on Claude: positioning, messaging, offers and launch campaigns.
  • Make the most of our HubSpot Elite and Anthropic Certified Partner status through co-marketing, joint webinars, directory listings and co-selling.
  • Turn client work into case studies, demos and before-and-after stories that show measurable results.
  • Produce educational content that helps mid-market leaders see where AI fits, such as guides, assessments, live demos and 'AI in practice' webinars.
  • Keep up with releases from Anthropic and the wider AI field, and quickly turn new capabilities into timely campaigns.

Running an AI-first marketing operation

  • Use Claude and AI agents throughout your own work: account research, personalised outbound at scale, content drafting, campaign analysis and reporting.
  • Build and document repeatable AI-assisted GTM workflows, so the function gets much more done without adding headcount.
  • Use our own marketing as a live example of what AI automation can do for clients.

HubSpot marketing

  • Run our own HubSpot Marketing Hub day to day: lists and segments, nurture workflows, lead scoring, forms, landing pages and marketing emails.
  • Keep data clean and set up attribution so we know which campaigns and channels create pipeline.
  • Build dashboards and reports that show leads, MQLs, SQLs and sourced pipeline.

Outbound and modern GTM tooling

  • Design and run outbound programmes using tools such as Clay, Apollo, LinkedIn Sales Navigator and a sequencing platform.
  • Build enrichment and signal-based workflows (hiring, funding, tech stack, intent) to find the right accounts at the right time.
  • Write and test sequences and protect deliverability (domains, warm-up, list hygiene).
  • Work with Sales on account-based plays for priority targets.

Paid media

  • Plan, launch and optimise paid campaigns, mainly on LinkedIn Ads and Google Ads.
  • Manage budget, targeting, creative testing and retargeting against clear CPL and pipeline goals.
  • Feed paid campaign data back into HubSpot so spend can be traced to revenue.

Digital events

  • Plan and run a regular programme of webinars and virtual events, from topic and speakers to promotion, production and follow-up.
  • Drive registrations and attendance, then turn attendees into sales conversations with structured nurture and handoff.
  • Reuse event content in emails, social posts, short-form video and sales assets.

What you’ll bring

  • 2–3 years in a hands-on B2B marketing, demand generation or growth role, ideally in SaaS, tech or professional services.
  • Proven HubSpot Marketing Hub experience. You've built workflows, scoring, segmentation and reporting yourself, not just used them.
  • Practical experience with modern outbound and GTM tools (Clay, Apollo, Sales Navigator, sequencing tools or similar), and campaigns you can show with the results they produced.
  • Good command of paid media, especially LinkedIn Ads and Google Ads, including budget management and optimisation.
  • A track record of running digital events, with registration, attendance and pipeline results to show for it.
  • Real enthusiasm for AI. You already use tools like Claude or ChatGPT in your work and can explain why it matters to a business audience without hype or jargon.
  • The ability to turn technical ideas into clear commercial messages, and comfort learning from technical colleagues.
  • Comfort with numbers: you set targets, track funnel metrics and make decisions from data.
  • Clear, concise writing for B2B audiences.
  • A self-starter who can set priorities and get results without close supervision.
  • Based in Ireland, with the right to work here, and able to come into our Dublin office on hybrid days.

Nice to have

  • HubSpot certifications (Marketing Hub, Inbound or similar).
  • Experience at a HubSpot partner, agency or consultancy.
  • Familiarity with webinar platforms such as Zoom Webinars, Livestorm or Goldcast.
  • Hands-on experience building with AI: Claude Projects, custom GPTs, AI agents, Clay AI columns, or automations in n8n, Zapier or Make.
  • Experience marketing a new technology, emerging-category product or technical service.
  • A portfolio of AI-related content: posts, newsletters, talks or side projects.
  • Experience marketing to UK, European or US mid-market buyers.

How we’ll measure success

First 90 days

  • HubSpot marketing setup audited and tidied, with lead scoring, lifecycle stages and pipeline reporting in place.
  • At least one outbound programme and one paid campaign live and reporting.
  • First webinar delivered, with a repeatable process for future events.
  • Launch campaign for our AI-enabled CRM services live, with first leads coming in.
  • Your own AI-assisted GTM workflows in place and documented.

First 12 months

  • Steady month-on-month growth in qualified leads and marketing-sourced pipeline.
  • Known cost per lead and cost per opportunity for each channel, with budget shifting toward what works.
  • A regular webinar series that reliably produces sales conversations.
  • Periti recognised as a go-to partner for practical AI automation, with a steady share of pipeline coming from AI services.

What we offer

  • €50,000–€60,000 base salary plus a performance bonus linked to sourced pipeline.
  • Hybrid working from our Dublin office.
  • Real ownership as our first marketing hire, with room to grow as the function expands.
  • Hands-on experience marketing AI automation built on frontier models, as this market takes shape.
  • Access to the latest AI tools, and time to learn and experiment with them.
  • Budget for tools, training and HubSpot certifications.

About Periti Digital

Periti Digital is a HubSpot Elite Partner and an Anthropic Certified Partner. We deliver CRM and AI-enabled CRM for mid-market B2B companies: HubSpot implementations, migrations, integrations and AI automation built on Anthropic's Claude.

HubSpot Elite is the highest tier in HubSpot's partner programme. Anthropic Certified Partner status means we're qualified to deliver solutions built on Claude. Having both puts Periti in a small group of firms that can bring the CRM and the AI together: we connect AI agents to clean CRM data and integrated systems, then automate real work across marketing, sales, service and operations.

Our clients don't come to us for slide decks about AI. They come to us for working systems with measurable results.

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Apply for this role

Send your CV with a short note (no more than half a page) about a lead generation campaign you ran: the goal, the channels and tools you used, and the results in numbers. Also include one example of how you've used AI to do your job better. We'd rather see real results than a polished cover letter.

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It takes about five minutes: your details, your LinkedIn, your CV and a short note.

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