Driving funnel growth through customer success

What we cover

• Why churn and weak expansion are usually symptoms of broken go-to-market alignment, not just CS issues
• How to run an "under the hood" diagnostic across sales, onboarding, product and CS
• The biggest mistakes founders make building a CS function between Seed and Series B
• What a high-performing CSM looks like compared with an average one, and how to coach the difference
• How to build momentum without adding more tools or headcount
• The reality of HubSpot and modern CS tooling: what works, what doesn't, and where it's heading