Podcast

The Proof

Brought to you by Periti Digital. Real customers, real projects and what actually happens when companies scale with HubSpot. Hosted by Luke Curry and Dan Kirby.

Latest episode

16 min

The Proof · 3 September 2026

Claude Force: what is Matthew McConaughey selling?

Luke Curry and Adam Browne look at Salesforce's new AI and Claude announcement and ask a simple question: is this the future of CRM, or a very sophisticated chatbot sitting on top of your database?

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The Proof by Periti Digital

About the show

The Proof is a podcast about what actually happens when companies scale with HubSpot. It goes beyond product features and partner marketing to the real decisions, trade-offs and outcomes behind CRM and RevOps projects.

Hosted by Luke Curry and Dan Kirby, for RevOps professionals, CRM managers and sales, marketing and service leaders.

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If an episode describes a problem you are dealing with, book a call and we will tell you honestly how we would approach it in your HubSpot.

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