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The Proof · Episode 3

Go slow to go fast: HubSpot adoption at Zeelo

Jason Driver, RevOps lead at Zeelo, tells Dan Kirby how HubSpot grew from basic deal management into the company's operational backbone, and why adoption matters more than configuration.

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30 March 2026 · 25 min

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What we cover

  • Only about 20% of a HubSpot project is configuration. The rest is documentation, training and adoption
  • "Go slow to go fast": why deep discovery up front saves months later
  • Inheriting a portal built by several admins over several years, and the governance lessons learned the hard way
  • Land and expand as a sales strategy, and how HubSpot supports it
  • Zeelo's next steps: Ireland and the US, construction and universities, charter, carpool and autonomous vehicles
Read the article: Go slow to go fast

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