FinTech Revolution: Scalable, Secure, and Agile CRM for Rapid Growth
As one of the fastest-growing industries-with BCG predicting growth from $245 million in 2023 to over $1.5 trillion in 2030-Fin Tech companies are experiencing rapid growth and have a critical need for scalable systems.. Building lucrative customer relationships is the most essential component to driving sustained growth. From acquisition to retention, fintech companies require a CRM that is agile, provides rapid insights, easily scales and ensures secure transactions and customer data storage. Let’s break down these requirements.
CRM Considerations
Complete View
First and foremost, a robust CRM enables a unified, 360° view of the customer - from past transactions, and the use of app features to engagement and communications tracking. By storing customer information in the CRM, integrated at the mailbox level, vs. archiving individual emails, all users with the appropriate permissions can view this information.
Integration with other systems provides the critical links to data that originates elsewhere but is essential to having a full customer view. Some examples of other systems that house such data include sales automation, quoting, pricing, phone, and e-signature systems. Armed with a unified view, the user will be well prepared to best assist the customer and, even more importantly, to identify and sell other products and services. More revenue and higher customer satisfaction, what could be better? Well, more efficiency for one.
Automation
To support explosive growth, Fin Tech companies must have scalable operations. A key pillar for scaling is automation. By automating workflows, companies can not only save labor but also ensure a great customer experience. Whether it’s creating custom communication flows based on trigger behaviors or enabling self-service transactions or offering chat support, HubSpot can enable automation. For our Fin Tech customers, we are often helping to set up workflows and automations in HubSpot that facilitate communications, transactions, and service. Our mission is to ensure that clients can do business the way they want and provide the customer experience they desire.
Reporting Yields Insights
Performance measurement and decision-making become easier and better with accurate, detailed reporting. A strong CRM lets you easily create custom reports for different audiences from individuals to the C-Suite. Individuals will have the details they need to perform their day-to-day activities while the C-Suite will gain visibility to performance results that provide insight for future investments. HubSpot has numerous standard reports available, however, often it’s custom reports that provide the best insights. At Periti, we work with clients to develop tailored reports that provide the data and information they need to support customers and make better decisions.
Security
For Fin Tech companies, security is not optional. It’s an essential requirement. In fact, laws such as Sarbanes-Oxley and GDPR require financial technology companies to ensure the safety of customer information. Recently, HubSpot added a data type designed to store sensitive information, such as Social Security Numbers (SSN) or full account numbers. Highly sensitive data properties have click-to-decrypt functionality, specific access restrictions, and an extra layer of platform encryption to protect them.
By adding the ability to store highly sensitive data in HubSpot Smart CRM, HubSpot empowers organizations to fuel their go-to-market engine with a more complete and unified customer profile. With the right permissions, sales, marketing, and service teams can safely view, store, and use this sensitive customer data to deliver more personalized, delightful customer experiences.
Our Periti security experts help clients set up their data strategy to ensure the security of highly sensitive data. In addition to ensuring compliance with regulations, strong security is also a critical component to building and sustaining trust with customers.
Our work with IT clients...
At Pertii, we’ve worked with a number of leading FinTech companies, including AstroPay, PawaPay, and MondiaPay. We are often helping to implement Marketing Hub, Sales Hub and Operations Hub and ensure that the systems interact seamlessly with one another. More often than not, we also integrate other key business and sales process applications, including transaction management systems - which are often proprietary, e-signature, software such as PandaDoc, and phone systems like AirCall.
We understand that things are changing rapidly in this space with rules, regulations, and requirements shifting often. Our mission is to be flexible as things change, ensuring we support your needs of today and tomorrow. We pride ourselves on responsiveness.
Let's talk about helping you!
Get in touch with our team to discuss how we can implement CRM into you Fin Tech business