Transforming Clinical Healthcare: Secure, Integrated CRM for Enhanced Patient Outcomes
With an end goal of improving health outcomes, clinical healthcare organizations rely on having the right systems and information available to support patients and transact with providers and payers. The organization's CRM must bring together data on patient behavior with information from past clinical encounters, The CRM must also integrate with other enterprise applications, including electronic medical records (EMR) and enterprise resource planning (ERP) systems, to yield broader insights. The CRM becomes the central system for patient intake, communications and outreach and must ensure compliance with privacy and other regulations.
In a clinical healthcare environment, the CRM must manage data effectively, ensuring only those individuals who need to access sensitive information are allowed to view it. The right CRM, set up correctly can lead to reduced costs, Improved patient engagement and satisfaction and better health outcomes.
CRM Considerations
A Full View
The right CRM will track patient interactions, medical history, and other relevant data allowing providers to deliver personalized care and improve patient engagement while streamlining operations. Armed with a unified view, the user will be well prepared to best support patients. With full visibility, providers can make better decisions and referrals.
Integration and Automation Lead to Better Care
Clinical healthcare companies can integrate their CRM with other critical systems and device automations and workflows that streamline contract management, handle appointment booking and scheduling, manage payment processing, facilitate personalised communications, and more. The right system will enable seamless scaling of operations. Payers will have sufficient information to promptly process claims and payments. By integrating and streamlining operations, healthcare companies can lower costs, provide hyper-personalized communications and deliver individualized care in real-time, from anywhere.
Reporting Reveals Results and Opportunities for Improvement
Augmenting standard reports with customized dashboards provides visibility to relevant information to individuals with different functions in a clinical healthcare organization. From patients, to providers to facilities to payers, users can get the information at the detail level they need when they need it. Having the right information at hand leads to better decisions. This ability is impossible with siloed systems.
Security - Clinical healthcare
In clinical healthcare, data privac is not a nice-to-have. It is a must-have. Regulations such as HIPAA require that patient data be protected. HubSpot has the ability for Super Admins to create highly sensitive properties, which are custom properties designed to store highly sensitive information, such as Social Security Numbers (SSN) or health data. Highly sensitive data properties have click-to-decrypt functionality, specific access restrictions, and an extra layer of platform encryption to protect them.
By adding the ability to store highly sensitive data in HubSpot Smart CRM, the platform empowers clinical healthcare organizations to ensure compliance with governmental regulations. WIth the right permissions, all users can safely view, store, and use this sensitive customer data to deliver more personalized patient experiences.
Our work with Clinical Heathcare Brands
Some of our smaller providers tend to use HubSpot for many functions, from integrating with applicant tracking system, to scheduling nurses with a specific skill to a patient with a specific need, to simple appointment management, to post treatment nurturing programs - e.g. 3 days after surgery, expect x, 5 days, expect y.
Let's talk about helping you!
Get in touch with our team to discuss how we can help and implement CRM into your Heathcare business.